Breaking: Meredith's Child Left Behind

Child

And another one bites the dust.

The latest mag to pulled from newsstands (well, most newsstands except for "high traffic areas") is Child. Meredith's long running attempt at mother baby advice, photos, and baby food recipes will take the road now most frequently traveled through the Internet.

But in a new sign that steep hills remain to climb, or quit, Meredith Corp. has decided to stop even trying to sell Child on the racks, ceding that territory to books like its own Parents and American Baby as well as competitors such as Parenting from Time Inc., Cookie from Conde Nast Publishing and Wondertime from Disney Publishing.

Ah, sigh. Well, on the bright site, when you publish online you can work from home … which should be good news to Child staffers, who are notorious for creating the most miserable office environment in the magazine industry. We've heard so often that it's even worse than the land ruled by a Prada wearing devil.

And you know what they say about children in unstable environments: sometimes putting an end to the misery is really what's best for the kid.

Reality Check: Meredith Yanks Its 'Child' Off the Newsstands [Nat Ives, Ad Age]

May 22, 2006 · posted by · Link · Respond
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