We got all (sort of) excited for Logo's Brian Graden yesterday, him having presided over 300 program launches across MTV, VH1 and CMT, but now our Oral Roberts man sounds like he's going to let us down.

When the gay television channel comes out on Thursday, it's going to offer a line-up of movies, dramas and news (what, no sports coverage?). But as for sex, they're leaving that to their pay-TV corporate cousins.

"Don't go there" is the operative message for those looking for the titillation of sexy gay programs like Showtime's "Queer as Folk" and "The L Word" (though Showtime Networks, also owned by Viacom, is a sponsor on the new channel).

Brian Graden, president of Logo and MTV Networks Entertainment, explained the philosophy behind Logo's schedule. "When you tell a story about gay rodeo or gay surfers it's not a story about sex nor does it need to be," he said in an interview. "So much connects us beyond sexuality."

Give us a minute to think about this one.

Okay, we're back, and we've still got this question: Uh, like what?

(Image via PBS)