We are about to enter "phase one" of New York magazine's total take-over of the Internet. Before you know it, virtual Look Book people are going to sit on your couch and start rolling joint and painting birds or something. But before we get to that, Adam Moss is starting with Fashion Week. And you can play, too!

Beginning Sept. 8, reports and photos from the shows and around the Bryant Park tents will be collected on nymag.com. Users can group their favorite designs in a photo album, then share their books with other nymag.com visitors.

But it doesn't end there. Celeb socialites like Tinsley Mortimer and Melania Trump will share their fave photos and designs, too. And haven't you always wanted the Tins' input on something before you continue with your day?

The only thing we think is sort of cool in regards to "phase one" is the "create your own Approval Matrix" section. Not only do we predict a daily Choire Sicha creation, but we've always wanted the chance to put Tinsley on the "despicable highbrow" sector of the Matrix.

INTERACTIVE RUNWAY [Stephanie D. Smith, WWD]