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And more importantly: What’s in Sarah Ivens’ future?

Writes in an informant with at least a working knowledge of how the tabloid business operates:

OK! has no Britney exclsuive [sic] photos and the interview’s bad…no real revelations. Sarah Ivens is trying to make herself look good in front of her bosses as her ass is on the line because sales are poor. Richard Desmond’s pumping millions into it but news stand sales struggle to get above 400,000. No one wants to advertise in the magazine. He’s losing patience with Ivens. She’s planning her exit strategy by putting out stories about herself.

While some of this makes sense – especially the “no real revelations” part, because really, what else is there to learn about Britney’s miserable existence? – it is worth noting that OK! owner Desmond does seem to be in this for the long-ish haul. His significant investments in the U.S. market remain and continue to grow. From his perspective, the British Pound vs. U.S. Dollar factor means he’s spending half as much as we think he is.

Whether Ivens stays on with his attempt to conquer the U.S. market (and trust us, that is his intent), however, is another matter entirely. And one we’re perfectly willing to speculate on.

Elsewhere, those “photos” that OK! is bragging about? They’re right here on Mollygood. And if that’s all there is, well, there’s no need to get all excited.

Jul 24, 2007 · Link · 8 Responses

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Comments (8)

No. 1
The “Disastrous” Shoot / Mollygood says:

[…] Jossip has more info here. And they quote, “OK! has no Britney exclsuive [sic] photos and the interview???s bad???no […]

Posted: Jul 24, 2007 at 3:53 pm


No. 2
Britney Meltdown! Britney Goes Bonkers! / Jossip says:

[…] magazine’s editor-in-chief Sarah Ivens, an unbiased witness to the meltdown, who clearly has zero motivation to exaggerate slightly in an obvious attempt to boost mag […]

Posted: Jul 25, 2007 at 9:11 am


No. 3
CelebFace: All the gossip, juicy rumors and scandals! says:

[…] Britney’s bad behavior as a “meltdown” or “breakdown,” and Jossip points out that they’re not selling as many copies as their more salacious competitors, and that the […]

Posted: Jul 25, 2007 at 9:16 am


No. 4
Hollywood Bedroom » Blog Archive » Britney Meltdown! Britney Goes Bonkers! says:

[…] magazine’s editor-in-chief Sarah Ivens, an unbiased witness to the meltdown, who clearly has zero motivation to exaggerate slightly in an obvious attempt to boost mag […]

Posted: Jul 25, 2007 at 9:47 am


No. 5
OK! has decided to publish notorious Britney Spears interview – Page 3 – Gossip Rocks Forum says:

[…] ! important]Spears[/color][/color][/color] along with a heartbreaking article. Well, according to Jossip it ain’t so. They got this tip from an insider. OK! has no Britney exclsuive [sic] photos and the […]

Posted: Jul 25, 2007 at 2:32 pm


No. 6
downity.com – trashing celebrities daily : Apparently Britney’s massive breakdown at the OK! shoot uh… wasn’t says:

[…] totally blew this shit out of proportion and now those clownfuckers owe us an apology. First, Jossip reports: OK! has no Britney exclsuive [sic] photos and the interview???s bad???no real revelations. Sarah […]

Posted: Jul 26, 2007 at 2:21 am


No. 7
So that OK! Britney story? Maybe it’s not so OK afterall by Celebrity Cowboy says:

[…] Jossip is telling us that whole Britney meltdown story and exclusive photos are rather underwhelming and readers should expect to be disappointed. An anonymous source claims it’s just a sales ploy. ??OK! has no Britney exclsuive [sic] photos and the interview???s bad???no real revelations. Sarah Ivens is trying to make herself look good in front of her bosses as her ass is on the line because sales are poor. Richard Desmond???s pumping millions into it but news stand sales struggle to get above 400,000. No one wants to advertise in the magazine. He???s losing patience with Ivens. She???s planning her exit strategy by putting out stories about herself. […]

Posted: Jul 26, 2007 at 8:03 am


No. 8
Britney Meltdown! Britney Goes Bonkers! at MyQaeda Celebrity Fashion Blog says:

[…] magazine’s editor-in-chief Sarah Ivens, an unbiased witness to the meltdown, who clearly has zero motivation to exaggerate slightly in an obvious attempt to boost mag […]

Posted: Aug 13, 2007 at 11:57 am

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