Now, as any regular reader knows, we're a bit skeptic when it comes to anything celebrity and anything marketing. Which is why we instantly questioned the oh-so-convenient birth of Preston Spears — which took over headlines the very same week Britney is launching her new up-market fragrance Fantasy.

Could it be the most well-timed "emergency" C-section of the year? We'd like to think not, but if Christina Aguilera is earning $2 million to do weddings, a girl's gotta do anything to keep up ya'll.

Meanwhile, Brit describes her new scent, which sells for more than her Curious perfume, as

created with all kinds of enchanting scents and flavors like lush red lychee, golden quince, sensual woods and exotic kiwi. It even has a hint of cupcakes, white chocolate and jasmine.

But no smell of Starbucks or Cheetos. Marketing genius!