Despite OK! publicist Brian Strong's insistence that everything at the tabloid was A-, uh, OK, the ushering in of Kent Brownridge has brought real turmoil. Two weeks ago we told you executive editor Rob Shuter had been fired, but the tabloid tried playing it off as a "resignation." And today, on a news dump Friday, editor-in-chief Sarah Ivens hand delivers to Keith Kelly her own "voluntary resignation" — she'll be gone by Christmas, she says, and insists she made the decision in June before Brownridge ever showed up — which only fuels speculation that Brownridge is looking to team up with a one Bonnie Fuller, who was editing Us Weekly back when he was Jann Wenner's No. 2 at Wenner Media, to fill the top slot at OK!.

Oh, and if this series of coincidences isn't enough for you — the same day Ivens silver-platters her exit scoop to Kelly, an "anonymous source" tells Page Six that OK! that owner Richard Desmond & Co. are turning off the endless cash stream that's kept the American tabloid afloat since its inception three years ago. Shocking!

If Ivens is the plant on that one — and all sources point to a strong possibility — what a nice send-off it is to paint OK! as a tabloid in peril, with tightened purse strings and no cash on hand to pay for big photo exclusives.

Oh, and one final dig:

Brownridge appears to be going crazy. "OK! insiders are also worried that Brownridge seems 'addled. He'll ask the same question four times in one phone call. It's weird.'"

When we spoke to publicist Strong about the in-fighting we'd been hearing about, he shushed it away as nonsense. But now, more than ever, that office pool about how long Brownridge will last is looking like a pretty safe place to store your assets.