It's really unlike us to focus on the other side of the media industry (biz=yawn).

But when a three parts Bruce Wasserstein, and a splash of Jessica Simpson, are mixed with pineapple juice, and served fresh, we are drunk on the business section of the New York Times.

Besides having a job in which thinking matters, Wasserstein's ownership of New York magazine and participation in the fight over Time Warner make him a media spotlighter — not to mention that he's probably going to own us all someday. (Start sending the cases of pineapple juice now, guys. And throw down the $2.50 for the card.)

Look how funny business gossip is:

Mr. Wasserstein's choice to work with Mr. Icahn, however, was no accident. But it was a decision that sent Wall Street into a tizzy because Lazard, a white-shoe firm, had done the unspeakable: it had signed up with a corporate raider to take aim at Mr. Wasserstein's former client.

A tizzy? We think we'll stick with the sex tapes and stripper rumors.

He Likes Challenges. But Time Warner? [Andrew Ross Sorkin, NYT]