We had mixed emotions about Bud.TV, the enterprising enterprise from Anheuser-Busch that hoped – with video content up the waxx – to makes its beer as appetizing for the eyes and ears as it is for the tastebuds. Turns out, our mixed pallet of emotions was for naught: the whole thing was a big failure.

Sure, it may have been plagued by age verification problems – perhaps alone among alcohol sites that actually check visitors' IDs against state license databases, regulators still called the process not strict enough to keep out underage types – but the real problem was that $30 to $40 million couldn't buy an audience. Hopes for a million unique monthly visitors in a year flamed out when traffic began dipping so low even comScore stopped measuring it (and they'll measure anything! even us!).

What's to happen, then, to Bud.TV? AdAge says even A-B might not know where to take it. Their public statements say their web efforts will continue to "evolve" while the site "fades" away.

While they figure out who and what they want to be, you're free to, in the meantime, return to your usual routine of boozing on Heinekens while watching CollegeHumor.com videos.