Is Time Inc. shuttering Business 2.0? They were, for a hot minute. After the September issue shipped on Friday, most expected the title to fold for good. (Ad page problems and all.)

Staffers had been printing off resumes; columnists were told not to bother for October; Time Inc. brass were planning a California getaway to get hot stone massages and rip the framed covers of the magazine off the walls before locking the front door for good.

And then, in an about-face, staffers have been asked back to work on an October issue — while Time Inc. shuffles papers about potential suitors, who could scoop up the magazine for a wad of cash and set Time Inc. free from the troubles of publishing a business magazine when, we're told, business is red hot these days.