In preparation for the launch of Portfolio (which is, what, two years in the making?) BusinessWeek has called in a few top editors to give their input on the mag. Executive editors at ESPN, Gary Belsky and Neil Fine, along with Adam Moss from New York, came in to critique the pub. BusinessWeek is launching a redesign (we can't imagine why) and wanted the input of successful, non-competeing, mags.

The men provided a host of suggestions; for example, insiders said Moss preferred shorter stories (à la New York's "Intelligencer" section), and preferred more conceptual covers, such as the ones The Economist often produces.

Moss also, likely, encouraged the magazine to include as many photos of Julianne Moore and lots and lots of lists.

All The Help It Can Get [Stephanie D. Smiht, WWD]