Buying Black Audiences Not Worth It?

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Every year, the NAACP sends out a survey to big corporations asking what percentage of their advertising budget is used in black-owned media. The corporations get a grade — an F, if they don’t participate — based on their relationship with black-owned businesses. The companies dread it, but they say advertising in black-owned media is not cost-effective.

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Apr 7, 2008 · posted by david · Link · Respond
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