Because nobody else will. The designer's ad campaign with fembot Victoria Beckham was praised, by Vogue, as being "brave" for allowing Ms. Beckham, somebody so controlling of her image, to step into a giant shopping bag while being photographed. Eh, says the Daily Mail's Liz Jones: "Hmmm. To me, these pictures sum up exactly what is so very wrong about 'high' fashion. A small group of people - stylists, photographers, hairdressers, make-up artists, designers - are, I've come to the conclusion, having a great deal of fun, and making a great deal of money at our expense. These people do a very skilled and persuasive job: they bully us into buying more stuff."