Taking in another $50.6 million at the box office, Paramount's Iron Man chugs along with blockbuster status. (We finally saw the movie this weekend. The Sunday evening showtime sold out.) The domestic total now comes in at $177 million, but that's not an accurate picture of the total revenue the flick is pulling in.

You would've been a fool not to notice the rampant corporate sponsorships in the movie, from the Burger King sandwich that Robert Downey Jr.'s Tony Stark just had to have, to the hot Audi cars, like that R8, that all the good guys were driving. (We might be wrong, but all the villains were driving Chevys, or something equally lower profile.) And that scene on the highway, where cars were crashing all over the place as Iron Man faced off against his foe? How convenient, then, to see only an Audi SUV brake just in time to escape crashing (those anti-lock brakes!) and then speed off to safety (0-60 in two movie-seconds!). There's a microsite, if you're into that sort of thing.