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Just like Dove aired those inane mini-soap operas starring Alicia Keys earlier this year, another brand owned by Unilever, Pond’s, is airing soap opera-esque commercials to promote products in India. But unlike those boring Keys spots, the Pond’s ads, for a product called White Beauty, have sparked major protests.

White Beauty is certainly not the first skin lightening product with commercial that shocks us westerners, but the premise of the three-part soap opera ad — a man leaves a darker-skinned woman for a fair-skinned woman, causing the former girlfriend to lighten her skin to win him back — has a lot of people talking about color complexes in India. It helps that the three actors in the ads are big Bollywood stars.

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Jul 10, 2008 · Link · 5 Responses

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Megacorp Unileaver is fighting back against claims that its ads for Dove’s “Real Beauty” campaign were retouched, despite what professional photo retoucher Pascal Dangin told The New Yorker. They’re in full-court defense mode, which means, of course, they’re issuing a statement with their side of things. It reads in part: “There was an understanding between Dove and Ms Leibovitz that the photos would not be retouched - the only actions taken were the removal of dust from the film and minor color correction.” Not cellulite, freckles, fat rolls, hair stubble, vericose veins, or oily skin.

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May 9, 2008 · Link · Respond
Keeping it real

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Forget for a moment that Dove’s entire “Real Beauty” initiative was a campaign that played off ladies’ insecurities under the guise of celebrating women of all shapes and sizes.

Now there’s new evidence the skincare company was taking customers for a ride: The photos of the “real” women in the advertisements were actually airbrushed to hell.

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May 8, 2008 · Link · Respond
Isn't that like saying restaurant reviewers are in it for the free dinners?

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If you read the Times‘ Thursday Styles piece today about beauty bloggers, you likely blotted your lips away from the article thinking anyone who starts a blog about make-up is in it for the free swag.

And, likely, you’d be right! We’re nearly certain Glam.com, the self-proclaimed (but entirely inaccurate) No. 1 women’s web destination, has constructed its entire business model off placing ads on these types of sites.

Except Times scribe Kayleen Schaefer didn’t talk to the nobodies of beauty blogging. She talked to the established craftswomen of the biz, who long surpassed the notion that 300 words on Lancome scored you a free tube of eyeliner. Rather, it scored you bylines in major women’s magazines, book deals, and a decent cheque from ad agencies.

Admittedly, we’re a smidge biased here. Tia Williams, who was photographed for and featured prominently in the article, is the sister of Lauren Williams, who heads our Stereohyped blog. Tia also happens to be the co-author, with a little supermodel named Iman, of The Beauty of Color, successful It Chicks series novelist, former In Touch television face, and current senior editor at Fashion Week Daily. Does Williams, who reacted to the article here, really care about Victoria’s Secret pajamas that much?

Schaefer’s other sources include Nadine “Jolie in NYC” Haobsh, who turned her Ladies’ Home Journal beauty editor spot, where she had closets full of swag, into a lucrative blogging gig and book deal, as well as the sometimes-grating Coutorture founder Julie Fredrickson, who, let’s face it, isn’t it the biz for the product; she sold her company to Sugar Publishing, publisher of PopSugar.com.

So while most upstart beauty blogs, and not necessarily including the ones Schaefer mentions, might be posting reviews with hopes of free purses and trips to Paris, the established set of lady scribes don’t care how many MAC compacts are in that overnight tote. But next to their freelancing fees, consultancy gigs, book deal advance, and ad revenue, they’re a nice bonus.

Jan 31, 2008 · Link · 6 Responses

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From the Daily Mail: “In a candid on set shot, stood next to septugenarian director Clint Eastwood, an extremely slender Angelina’s intensely veiny arms look wrinklier than those belonging to the veteran actor.”

Hear that people? Angie may have you completely beat in the face, body and overall looks department. But get a load of those “gnarled veiny hands” of hers! Fucking heinous. [Mollygood]

Oct 30, 2007 · Link · 6 Responses
Beauty Editor Turned Blogger Turned author never turned into a good writer

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Two years ago, we wondered what the Jolie In NYC blogger would do after she was outed as Ladies Home Journal beauty editor Nadine Haobsh. We predicted a book deal, especially since her anon-blog all but guaranteed she would never get another job at a woman’s magazine.

Well, we must have publishing ESP, because Haobsh is back with a book, Beauty Confidential. And last night we had a dream about being too tired to work today, and now we are completely exhausted. Seriously, this is getting creepy.

If you want to feel guilty about putting your money toward food and rent instead of your appearance, then this is the book for you. One “beauty myth” to dispel yourself of: “A $25 cut looks the same as a $250 cut.” Was that even a myth?

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Oct 29, 2007 · Link · Respond
As She Approaches 32 (Or 'Middle Aged, Actress Eva Longoria Requires Daily Doses Of Blush, Mascara Foundation And Lip Glosses

At nearly 33 years old (or, as it’s pronounced in Hollywood, “middle aged”) actress Eva Longoria’s publicist has reportedly ordered her Jurassic client to adhere to a daily beauty and makeup regimen, and to “never, ever leave the house—not even to pick up a carton of milk from the local supermarket—without at least spending a minimum of 2-3 hours in the makeup chair.”

For more on “Celebrities, who—like regular people—look less attractive without makeup” and other groundbreaking developments be sure to check out Flip.com, the dimwitted brainchild of Conde Nast.

Aug 9, 2007 · Link · 1 Response