Besides Portfolio winning an award for anything, last week's Ellie Awards were notable for one thing: The public display of Runner's World EIC and new ASME president David Willey. So handsome! That young face! Those cheekbones! Let's take a moment to gratuitously fawn over him with the videos below.

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At last night's National Magazine Awards, where the industry's top editors get all "snazzed up" and hope to walk away with an elephant-ish award, it wasn't so much about who won the awards – National Geographic, Vanity Fair, Back-frickin'-packer – but who didn't. Namely, Adam Moss' New York, which last year cleaned up the ceremony with five Ellies; this year, he took home only one, for "Leisure Interests." Even his foodie blog, the excellent Grub Street, got snubbed.

No matter though, since it'll all be a distant memory until this time next year, especially when the night included Annie Liebowitz, whose Hollywood issue photos gave VF a win in "Photo Portfolio," ducking questions about Miley Cyrus during the cocktail hour, to one particularly interesting scenario in the men's bathroom at the Jazz at Lincoln Center event.

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Are the National Magazine Awards too New York-centric? Um, yeah. Seventy-eight of the 128 Ellie nominees are based in NYC. Maybe that has something to do with more of the magazines doing excellent work being based in, um, NYC? Oh, we kid! It's because nobody nobody outside the New York media bubble matters to those on the inside. [Folio]

The Ellie noms are here! The Ellie noms are here! [FBNY]

Esquire, which had the proud honor of publishing the most terrible celebrity profile in Terrible Celebrity Profile History, might also has the honor of only being nominated for a single category at this year's National Magazine Awards. David Granger's pub is usually up for a whole slew of awards, but one rumor going around is that they're being shunned in this, they're 75th year of publication. Official confirmation, sponsored by Kleenex, will arrive tomorrow.

Boca was bumping on Saturday night. The American Magazine Conference took place there over the weekend, and you know how editors can get with a little white wine and a red pen.

Glamour editor-in-chief Cyndi Leive announced that beginning next May, Ellies will be given out to online material in new categories, including reporting, public interest, feature writing, profile writing, essays, columns and commentary, reviews and criticism, and fiction. Sadly, there will be no award for best cat blog.

Ellies will also now be available for newspaper magazines, like The New York Times Magazine. The newspaper magazines are also eligible for Pultizer Prizes. This would only be a problem if people in publishing were at all shy about giving out awards.

You're going to hear a lot about the Ellies for the next 24 hours, perhaps even 48, until the floodgates break open about whether NBC renews Scrubs.

So let's just get through the talking points you'll need to know this week as we sum up yesterday evening's event at Lincoln Center.

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And the NMA for General Excellence goes to … Hachette Filipacchi Media! Congratulations, Hachette! Wait, you thought I was talking about a National Magazine Award? Well, a bunch of NMA's will, in fact, be awarded this week in a fancy Manhattan ceremony…But this NMA is a new, very special award that I'm personally introducing this year. It's the No Magazine Award, awarded to Hachette for its generally excellent work in un-publishing. In shuttering Premiere most recently, and ElleGirl, For Me and Shock before that, Hachette's taken a leadership role in helping the magazine industry transition to its future of publishing no magazines at all. (Hachette barely edged out layoff- and closure-happy Time Inc.)

–Excerpted from Simon Dumenco's piece in AdAge, entitled "Sick of the NMA's, Not to Mention Beliefnet? Then These Are for You"

If anyone is going to compare the Ellies to the Oscars without any nod at irony, it's going to be Media Industry Newsletter EIC Steve Cohn, whose career depends on it. With all the boldface names in attendance, after all – Ellen DeGeneres opens the show with a pre-taped video; Kevin Bacon and Edie Falco will leap on stage to hand out awards to magazines who, undoubtedly, they've appeared in – how can one not jump to the immediate conclusion that Graydon Carter should be adding an exclusive soiree to his season?

All black tie, and while the 25 Ellie recipients (renditions of the late Alexander Cal-der's Elephant stabile) will not get the fancy "goodie bags" (no tax problems here), there will, Kahan says, be an ASME after-party with "dessert, champagne, and a DJ."

And thus, the ASME awards are either the new Oscars … or your cousin's bar mitzvah. But at least they had goodie bags.

• A new research study reveals that The Daily Show appeals to the smart, well-informed populace while Fox News caters more to the "slack-jawed yokel" demographic.

• Don Imus invokes the Ann Coulter defense, attributing his misconstrued remarks to a wayward attempt at comedy.

• David Carr instigates a boring Ellie's rivalry by hyping up the competition between Field & Stream and Martha Stewart Living.

• Al-Jazeera to become most popular YouTube sensation since "Dorky Light Sabre Guy" and "Girl Who Can't Dance For Shit."

• Newspaper apologizes for publishing Photoshopped images, pisses off fashion, pornographic industries, Mariah Carey by calling digitalized alterations "dishonest."

• Larry King plans to keep on broadcasting, wearing suspenders until he's forced to answer to "that big Brooklyn guy in the sky."

The Ellies are coming! The Ellies are coming! Yes, that's right, we mean the 42nd Annual National Magazine Awards, better known as the Oscars for the magazine world, (also sometimes known as "the Oscars for less attractive but far more clever literary types.")

And we can't contain our excitement!

The Ellies, so-nicknamed for their elephant-like statuettes** are (almost) upon us and, already, the competition is heating up! The New Yorker garnered 9 nominations this year, closely followed by New York and Esquire, who each snagged 7 nominations apiece. But despite those admittedly impressive feats, we're far more interested in the classic rivalries. Time vs. Newsweek! GQ vs Esquire! Cosmopolitan vs.The Atlantic Monthly! And so on, and so forth.

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