For all the stupid Super Bowl ad hype, the one above actually is pretty inspired. And until Eli Manning played superman in the last drive, wasn't even going to air.

Brady was supposed to ride off into the sunset with a Lombardi trophy under one arm and a supermodel under the other. Looks like he'll limp off with Gisele and a whole set of questions for a long offseason.

Andrew Perloff, "An Inconvenient Truth," SI.com

Have you heard? Sunday is the Super Bowl. It’s not a regular bowl game. It’s a super one.

To build hype for the Most Important Sport Event Ever, for the past two weeks we’ve been bombarded with touching locker room pieces and less touching stalkings of Tom Brady and Giselle.

But the real game going on is the advertising game. The Super Bowl really is the Most Important Sport Event Ever, at least in terms of ratings. Consequently, Super Bowl ads this year are going for an average of $2.7 million.

But that’s nothing when you consider all the hype having a Super Bowl ad brings a company. Above is an ad we voluntarily put up for Pepsi. Think about that for a second. We’re putting up an advertisement for a soft drink we don’t even like because we think you, the reader, are interested in it. And somehow you are. We are, too.

For $2.7 million, Pepsi didn’t just buy a captive audience. They bought an adoring one. Anyone want a soda?

JUST BECAUSE IT MIGHT COME UP AT YOUR NEXT DINNER PARTY The Giants are going to the Super Bowl. [NYT]

Terrell Owens gets emotional after the Cowboys loss to the Giants last night. Pussy.

Awkward moment for Fox Sports:

We're predicting Al Sharpton will demand the firing of the Fox Sports' call-in screeners.

Every week, there are so many eventful developments that we almost can’t keep track of them all. So for your convenience and ours, we’ve dispatched Intern Whitney to remind us what made the past week special.

• Obama and Huckabee won the Iowa primary in the election that has carried on for far too long already.

• We think Britney hit rock bottom. We can't imagine how much lower she can go.

• Late night returned with fanfare and controversy.

CONTINUED »

Tom Brady agrees that the most interesting thing about Tony Romo is his love life. The Patriots QB told Romo to keep Jessica Simpson away from his games.

It's hard to tell if this is good advice. On the one hand, Brady had a perfect season. On the other hand, Brady's girlfriend sent passive aggressive baby gifts to Bridget Moynahan. But ultimately, we agree that Jessica Simpson is annoying and should go away.

[Photo Credit: WireImage]

The Patriots-Giants game, aka the most important sporting event ever, took place this weekend on NBC and CBS. The two channels ran the exact same broadcast, so this game was more than just another opportunity for Eli Manning to develop older brother issues. Really, it was a chance to let the fans decide which network, CBS or NBC, they preferred.

Despite the popularity of Brian Williams and The Office, CBS won, bringing in 13.7 million viewers to NBC’s 11.67 million.

People like to watch CBS. If only they liked watching Katie Couric.

If you don’t follow football, you know that Tom Brady is hot, knocked up Bridget Moynahan and is currently dating Gisele. If you do follow football, you know that Tom Brady is on track to lead the New England Patriots to the NFL’s first undefeated season since the 1972 Miami Dolphins won everything.

CONTINUED »

Dallas Cowboy wide receiver Terrell Owens has been sipping the Haterade, and like so many Cowboy fans, is blaming Jessica Simpson for last Sunday's loss. "Right now, Jessica Simpson is not a fan favorite - in this locker room or in Texas Stadium," Owens said. Simpsons isn't exactly welcome come play-off time either.

There's a lesson here: popularity is about more than looks and money.

[Photo Credits: WireImage, pete90291 via Flickr]

Our daily attempt to help you seem smart, even if you’re not.

craven \KRAY-vun\ adjective
: lacking the least bit of courage : contemptibly fainthearted

Even with Jessica Simpson rooting on her boyfriend, Tony Romo, the Dallas Cowboys' offensive was craven against the Philadelphia Eagles yesterday.

…Why Keith Olbermann refuses to comprehend the term "four-day weekend." The hardworking MSNBC pundit's bespectacled mug interrupted our lazy respite by popping up last night on The Simpsons (in all his jaundiced yellow/cartoon glory) and then again during the halftime of the NBC Sunday Night Football game—which, incidentally, featured the undefeated Patriots coming this-close to losing to the Philadelphia Eagles, much to the chagrin of loyal Pats fans/scary bookie types.

F.Y.I., non-football fans: this weekend is sort of a big deal.

The undefeated Patriots are playing the undefeated Colts. For sports fans, this kind of match-up is usually seen as exciting. Sadly for everyone else, the game won't have any funny ads.

The profits from the game aren’t limited to CBS. Bookies are doing pretty well too. "Without question, this will be the most wagered-on game of the 2007 regular season," Michael Seaton, general manager of Spread Media Inc. told the L.A. Times.

Right now, New England is up 6 1/2 on the point spread, but we're on Team Bridget. Go Colts!