Though Los Angeles magazine was, and likely never will be, to Hollywood what New York magazine is to New York City, it's been trying its darnedest to play a role is the lives of Los Angelenos and the culture wars at large. Interesting, then, about a rumor we're hearing: The magazine will no longer use celebrities on the cover.

This is interesting because, well, Los Angeles is the city of celebrities, so they would abandon the natural resource in its own backyard. Also, celebrities help sell magazines; even titles that have nothing to do with celebs put them on their cover, hoping to generate buzz and some newsstand.

But Los Angeles might be bucking the trend. So either they really don't care what their newsstand numbers look like, or they're making a subtle declaration that, "Hey, Los Angeles just isn't about celebrities!" And indeed they might be right. Agents, publicists, managers, and attorneys are people too.

Why Google ranks LAMag.com as the first result for "Los Angeles magazine" searches, but also lists the website with a "malware" warning, claiming the site may infect your computer. As such, Google won't even automatically link you to the site; you have to enter the web address manually and assume the risk. Maybe they know something we don't? Copy/paste if you want to visit: http://www.lamag.com/