Garden & Gun, our second favorite off-the-radar magazine that trails only Field & Stream, is one of four of Mr. Magazine's runner-ups for notable launch of 2007. Winning that honor is Conde Nast Portfolio, which, at one point, some might have speculated would be a better candidate for notable closure. [Mr. Magazine]
Namely, 'Pay Up, Or I'm Telling Your Mom' 'The More Addictive This Stuff Is, The Better'
Should magazines be more habit-forming? Yes! says not-crazy medical expert Dr. Samir Husni (a.k.a. "Mr. Magazine") who owns over 800 neckties and contends that "magazines need to possess the 'addictive' quality of chocolate.
"Nobody needs chocolate," observes Husni. "But once you get addicted to chocolate, you are going to be eating chocolate time after time. Our product has to have that addictiveness."
Um, exactly.
Editorial Director
