Just in time to blow a second wind into her movie’s $18.2 million opening weekend, Amy Poehler announces she and husband Will Arnett are expecting their first child. Her movie is called, for fuck’s sake, Baby Mama.

Publicist Lewis Kay deserves a jock nod for lobbing that headline perfectly into the news cycle. (Not to mention her Nickelodeon show The Mighty B also debuted this week.)