CBS and CNet Are Perfect For Each Other: Old + Stodgy
"Every Internet and media company has looked closely at CNet. They are intrigued because it is a leader in its category of tech news and reviews, with some good technology and brands. But it is growing slowly, and its cost base is so high that its profit margins are meager. And the asking price, which hovered between $1 billion and $2 billion, scared off all the potential buyers.
"So what is different for CBS, which announced Thursday that it would pay $1.8 billion for CNet?
"For one, CBS is also a company with well-known brands and sluggish growth." [NYT]
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