When asked about their new media strategy, CBS sums it up in the most concise way possible: by drawing an analogy between their online expansion efforts and those kinky—but invariably unattractive—adult swingers looking for promiscuous no-strings-attached sex.

"Swingtown" is a CBS television show, scheduled for midseason, about partner-swapping couples. It's also what CBS executives lightheartedly call their new Internet strategy. The idea is to let their online material be promiscuous: Instead of limiting their shows and other online video to CBS.com, the network is letting them couple with [other websites]. "CBS is all about open, nonexclusive, multiple partnerships," said Quincy Smith, president of CBS Interactive.

Neat! So, assuming the swinger analogy still stands, CBS is kind of like the creepy much-older guy at a party, hitting on all the hot underage co-eds by plying them with alcohol, feeding them cheesy pick-up lines and staring intensely at their breasts all as part of some pathetic misguided attempt at recapturing his youth?

Yep, sounds about right to us.