CBS Ripping a Page From ABC's Magazine (Takeover)
Just when you thought it was safe to turn off the TV and open a magazine, CBS announced it will be taking out 20 pages in next week's People to promote their new fall line-up. Not only is this an unholy synergy of print and television, but it's already been done before. Watch out ABC: CBS' newest creative director, Lesli Lawrence, is going over to your gym and secretly videotaping your guys' moves.
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