Marc Jacobs, along with his business partner Robert Duffy, made a nude debut on the cover of Women's Wear Daily this weekend. And this is just a mini version of the 6 ft. tall poster that, as of today, will be hanging in the Gramercy Park Hotel. But Jacobs isn't just stripping down for the fun of it.

It's to raise awareness about skin cancer, and promote the tees they're selling for $20 to raise money for NYU's Melanoma Cooperative. But he could only get his fave celebs, including Winona Ryder, to strip for his ads by agreeing to strip down, too. And while we're sure you'd rather see Winona, here's a peak at what you'll find if you hit the Gramercy Park Hotel today.

Other celebs taking part in the campaign include Naomi Campbell, Rufus Wainwright, and Julianne Moore. Adam Moss has already ordered the complete line of Moore's tees, though, so you may have to settle for Selma Blair.

Strip Ts [Jessica Iredale, WWD]