Don’t worry fat kid, NBC has your back.

The station is expanding its ban on ads for fattening foods during kids shows. Starting June 1, 2008, there will be no more Chester the Cheetah or Tony the Tiger during its Qubo block of children’s programming on local NBC and Telemundo stations. Ibra Morales, president of Telemundo Stations Group, explains.

Our recognition that obesity is a serious threat to Hispanic children's present and long-term health has been at the forefront of our community efforts for some time.

Of course, the serious, long-term health concerns of alcohol consumption have not affected NBC’s policy regarding beer ads during football games.

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