Because teenage girls today have trouble reading things in print, Conde Nast is launching a website just for them. Why do you care? Because in this attempt at reaching the new media saturated teen audience, the Condes are letting these girls go wild, and create the site's content themselves.

Huh?

You heard right. Every 12-16 year old who has ever dreamt of being in a sorority and marrying a guy who summers in the Hamptons can now participate in this new wave of "user-generated content." The site (name TK, but we like "teen.style.com") will be sort of like a MySpace meets You Tube for underage consumers.

For now, it seems like their biggest competition will be Hachette Filipacchi's online version of Elle Girl, which, um, blows.

An insider says newsstand sales weren't strong enough to make the business work — and teen magazines have to refresh entire subscriber rolls every two or three years, an expensive and dicey proposition for an age group growing comfortable forgoing print altogether.

But then again, one would hope that EG editors could somehow come up with more interesting content than an 8th grader.

Smells Like Teen Progress [Jon Fine, Business Week]