In addition to launching fifty national politic sites, Jared Kushner is also extending the New York Observer's online brand with Socialite Slaptown, a riff on TMZ's own Star v. Star, that asks visitors to bet which lady opportunist will triumph over the slags. The methodology sorta works like the NCAA's March Madness tournament, but in this version the winner gets a $1,900 Gevril watch. Can your office pool beat that? [Socialite Slapdown]