By now you've hopefully seen the ad for Dan Akroyd's Crystal Head Vodka. It's eight minute long, and filled with crazy nonsense about the occult and psuedo-science and water from Finland.
While some are speculating that it's an early viral video for Ghostbusters 3, it seems that there hasn't even been casting, or an entire script, written for that film yet.
So maybe it's just Akroyd pulling a goof? The part at the end of the preposteriously-long video seems like the tip-off, where they talk about straining the pure vodka through diamonds to get a unique taste. At first you are like "haha, who does that?" but then you remember, "whoops, people actually do that." And Akroyd has been known to promote liquor up in Canada.
Third theory: That Dan Akroyd has lost his friggin mind. Perhaps: it is somewhat more plausible that Akroyd went insane rather than actually participated in something funny. I mean, this was the same guy who's been selling his soul since Crossroads.

Obviously, a viral video..
Dan Akroyd is just pretty much like this. It's really not a surprise if you've been following any behind the scenes stuff with him. It is, however, one of the more dramatic examples of his heartfelt kookiness.
It's real there's three online stores that are already selling this vodka.
Just a rich guy branching out into pet businesses. I'm sure the overwrought delivery is just a case of said rich guy lending the gravitas of his special expertise (in this case "acting") to the enterprise.
"Yeah, Dan said he's willing to do the video, so it will be incredible! We'll shoot it with the HVX200 and my son can edit it! This is gonna sell millions!"
Hey guys, i just bought a bottle! It's gorgeous! and did some research…
http://www.notcot.com/archives.....ead_vo.php
it's really by aykroyd, he's co-fouder of house of blues, part owner in the wines&spirits group making this, and even has his own winery!
I don't even drink, and this was so funny, cool and weird that I'd get a bottle. Dan really knows how to deliver a convincing speech. Plus I love the Herkimer diamond aspect — who knows, next time we're traveling and stop to mine some Herkimers, they may be going for vodka distillation. A worthy destiny indeed.
Hey, it's not water from Finland — it's water from *Newfoundland*! Get your novelty vodka water sources straight!
It's real! His tequila rocks too. The skulls history is real too. You guys are paranoid.
Herkimer diamonds aren't diamonds. They're quartz. It's entirely possible that they'd filter the vodka through them, but I cannot fathom why they'd do it. Once they've passed the liquor through the carbon, that would be enough. Running it through some quartz rocks wouldn't do much.
I am going to the party tonight at the House of Blues in New Orleans. It is real vodka. he is going to be there promoting it.
the water is from Newfoundland, not Finland you retard.
It's quite real. You can find bottles for sale from premium retailers, and on eBay. I've got a bottle in my ownership now. it's in my liquor cabinet.
Its available at all Newfoundland liquor corporation stores in newfoundland too, if you know someone from newfoundland