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Go Daddy’s $2.4 million employee morale booster / Jossip




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Thursday, January 13, 2005

Go Daddy’s $2.4 million employee morale booster

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There’s plenty of drama surrounding Go Daddy’s decision to purchase a 30-second Super Bowl spot. Hell, any company willing to dish out $2.4 million for 30 seconds (that’s $80,000 per second) should enter the spotlight of criticism. The Web registrar with cash to burn (their words) says its write-off of a spot will expand brand awareness and reach customers who otherwise wouldn’t know about Go Daddy’s services.

Our friend-who-doesn’t-know-it-yet Paul Williams at Brand Autopsy is giving the company the lashing it deserves for not learning from the experiences of former dot-com Super Bowl advertisers who don’t even have a sock puppet to show for their errors. And thankfully, he’s put an end to all the speculation behind president and founder Bob Parsons’s decision.

Employee morale.

Of the 95+ million viewers who???ll watch this year???s Super Bowl, 616 of them will be Go Daddy employees. These 616 Go Daddy employees will proudly watch their company get the attention they think it so richly deserves.

And then, they will watch their options turn into the worthless paper they were meant to be.



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