Dan Patrick To Keep Doing What Exactly What He's Been Doing—For More Money
Recognizable Sports Anchor To Perform Same Job For Different Company
 

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Time Inc. has lured SportsCenter mainstay Dan Patrick away from ESPN The Magazine and his ESPN radio show and convinced him to totally switch directions. In a stunning turnaround, Patrick will henceforth be a senior writer at Sports Illustrated magazine and will host a radio show for Sports Illustrated's website.

Yeah, we're still trying to wrap our heads around it, too. But as far as we can tell, the name of the game is still synergy—meaning the only that's really changed here is the brand. And, presumably, the number of zeros on those paychecks Patrick's cashing.

[Folio]

Oct 19, 2007 · 23 views (beta) · Link · 1 Response
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Comments (1)

No. 1 · bj

Give Dan Patrick time. He just got up and running away from ESPN. I am not sure he ever intended to do something other than sports - though it would be nice if he branched out a bit - but only time will tell if he will do something different WITH sports. Give it a year and then we'll see.

Posted: Oct 20, 2007 at 5:19 pm · @Reply · [Flag?]
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