How did fans react to the public unveiling of David Beckham's new Emporio Armani underwear campaign? You're looking at it. The bulging soccer star, who was on hand to sign photos of his package, appears in a giant billboard, a half-dozen stories tall, on Macy's store in San Francisco's Union Square. But this photo doesn't give the real manufactured pandemonium. That's below.

Another snap from Beckham's new campaign is on Queerty.

[Photo: AP]