With his 10-year Pepsi contract coming up next year, David Beckham is said to be considering cutting ties from the soda king to branch out on his own … and create his own line of water. If his past endorsements (Emporio Armani, Sharpie) are any indication, attaching his name to virtually any product is a way to create buzz, if not boost sales. One source told Britain's Mirror, "He has an idea for creating a range of healthy products, including water." Uh huh. Pepsi, of course, has its own water label: Aquafina. But much of this sounds like a well-orchestrated plan to leak items ahead of Beckham's Pepsi contract termination, laying the groundwork for the idea that the soccer star wants to go out on his own, when all he really wants is a higher-paying new deal with Pepsi.