"News" today, from the Post or WWD, that former MSNBC editorial director Davidson Goldin, and sometime New York Sun columnist and former NY1 anchor, is advising author James Frey on his media strategy won't be a surprise to Jossip's readers; we were the first to report the news back in February. Frey's wife, Maya, is a college friend of Goldin's from their days at Cornell, which is how the pair teamed up.

Now Goldin has formally signed on with former Star editor-in-chief Joe Dolce, to form DolceGoldin, a media strategy firm that, among other things, takes meetings at Soho House and hopes to generate a client list by word of mouth (how novel!). Dolce's life partner, Jonathan Burnham, runs HarperCollins, which published Frey's book — and thanks to HarperCollins and the New York Post both being owned by News Corp., it explains why the Post is so adept at delivering favorable coverage of Frey. Goldin's experience in television news and Dolce's experience fending off personal attacks on blogs are their selling points to clients.