Sure, maybe we scored a mention in Playboy, but not everything can be about us — especially when we're merely a footnote. The real meat in "L.A. Confidential 2007" about the new gossip industry (ooh, Web 2.0!) in this month's issue is between the article's scribe, omnipresent byline Deborah Schoeneman, and former friend and current foe, Paula Froelich of Page Six. Or, as ShowNoMan refers to her, "Jane."

That whole friendship-gone-awry really went down the gutter when Deb used Jared Paul Stern's caper with Ron Burkle as means to score soundbites attributing her authority to her new book, 4% Famous. Cue Paula's anger, a flurry of scathing emails, and the resulting pseudonym in Playboy.

Which all could have been avoided …if only Page Six had a blog. Then the column could have had a soundbite in the article. From Jane.