With Rosh Hashanah tonight, Jews across the country will be dipping their apples into honey and celebrating the new year. But for Rabbi Levi Brackman and Sam Jaffe, the fruits of their labor will be bittersweet: the duo wrote a book about using the Torah as a guidebook for financial success, but the only media interested in promoting the book so far are Christian talk radio stations:

Jewish Wisdom for Business Success uses parables and quotes from the Old Testament as examples of how Judaism was able to spread through the world with the help of some genius PR:

Abraham’s public relations stunt with his father’s idols succeeded even better than he could have imagined, earning him credibility and a reputation throughout Mesopotamia as an iconoclast and a holy man.

So far, no one is biting for the press release, perhaps scared of invoking antisemitic stereotypes of Jewish people and their obsession with money. Or the big economy meltdown could have financial types looking elsewhere while this book debuts.

Although Jewish Wisdom for Business Success can't even get coverage in Jewish papes like The Forward or wire services like JTA, the book recently made its rounds on a Pittsburgh Christian talk show, WORD-FM. You would think that if the other most commonly believed stereotype about Jews, that they own the media, was true, you would be seeing this book promoted by the goys over at The Today Show rather than just the evangelical talk radio in rural Pennsylvania.