Yesterday, we relayed the Ad Age story on former Glamour deputy editor Denise Brodey and her departure from Shape magazine. It was reported that she is leaving her executive editor spot to join More magazine as special projects editor — which we found rather strange, considering we know Brodey had been EIC shopping a mere six months ago.

And according to this latest tip, (which Keith Kelly apparently received as well) our hunch may have had some merit.

Denise Brodey is going to be EIC of FITNESS. But since she had a covenant not to compete clause in her Shape contract, she’s biding her time over at MORE until the time on the clause runs out. The folks at Meredith have it all worked out, you see. And don’t be thinking she won’t be running up and down the stairs between those two. The folks over at FITNESS know she’s coming. Just ask the Fitness staff.

The rumors are plausible — Fitness's last EIC Emily Listfield left the mag's top spot in February after six years at the helm. The mag has been "on a hunt" ever since. But getting into Fitness through the back door at More? How sneaky! Our tipster reveals Brodey even had a great "I'm leaving to write a book" response for her former Shape EIC Valerie Latona.

Brodey has been plotting her escape for about a month now. Seems everyone at Shape knew but Latona. Last week Latona cornered and confronted Brodey asking her, “Is it true that you’re going to Fitness?” and Brodey REFUSED TO RESPOND. Brodey exited Shape on Monday under dubious circumstances. Word has it she told Latona she was leaving to write a book. YEAH RIGHT!

We hope she developed an extra layer of skin under David Pecker and Cyndi Leive … editorial director Mike Lafavore is rumored to be quite a force to be reckoned with. We've placed calls to Fitness, but magazine people don't roll in until about 10:30, so … stay tuned for more "as the door revolves" when someone returns our messages.

Earlier: Denise Brodey's EIC Spot Just Another Hop, Skip, Jump Away