Dennis Publications is selling 31 of its non-profitable titles to the highest fastest-acting bidder, as well unloading the accompanying merchandising rights. But what will the media think??

MediaWeek plays it straight:

While Maxim and sibling Stuff paved the way during the laddie phase in the late ’90s, the category has matured in recent years, with the titles experiencing slower growth.

NYP's Keith Kelly gets nostalgic:

"First men into the desert with a beer truck," [Dennis] had said of his magazine's stunning circulation success.

And Radar experiences schadenfreude:

At last, we'll finally get to see whether Dennis Publishing president Steve Colvin's long-running campaign to slap the Maxim brand on everything from hair dye and steakhouses to the Vegas desert itself will translate into big bucks.

Yep, no surprises there. Which pretty much just leaves us wondering: are there any magazines that don't have Eva Mendes as their cover-girl this month?