Last month, it was just Wired and Rolling Stone that the marketing kiddies behind Dexter showed the world. Now, a full-blown newsstand: The New Yorker (with a cover from actual New Yorker illustrator Edward Sorel), GQ, and Esquire get the treatment. This comes, supposedly, on the heels of a marketing trend, where advertisers are using mock magazines to push their product — even though print is dying and everyone is using The Twitter!

The other coverlike ads will appear in Details, Esquire, Interview, Los Angeles, The Los Angeles Times Magazine, The New York Times Magazine, Rolling Stone, Vanity Fair and Wired.

In Rolling Stone and Us, the ads will run on the back covers and be part of eight-page ad supplements about the new season of “Dexter.” In five magazines owned by the Condé Nast Publications unit of Advance Publications — Details, GQ, The New Yorker, Vanity Fair and Wired — the ads will be part of four-page ad supplements inside the magazines. In the rest, each ad will appear as a single inside page.

We're excited to see the mock Details cover, because Michael C. Hall looks excellent in tight-fitting shirts and bare-chested in giant furs.

[NYT]