With all the fuss being made over J.C. Penney's real-but-not video spot that won a Cannes Bronze Lion, we were pleased yesterday when some actual marketing stunts arrived from Dexter, the Michael C. Hall series about a lovable serial killer.
First, there was Dexter’s Wrapping Paper ("Due to its impermeability and adhesion keeps the victim well wrapped and the floor free of blood splatter. Avoiding leaving clues and traces of any crimes."), which carried information about the series printed on the plastic wrap itself.
Then there was this guerilla stunt, with a piece of fake meat on display in a butcher's window.
And then came two truly captivating stunts: One involving a urinal, the other involving a dead guy on the street.
All of these stunts, as we understand it, took place in Lisbon, where season two of the show is premiering.
This video shows what happens when an innocent pee-er does his citizen duty and actually flushes the thing. Above the urinal is a poster that reads, "Do you see blood everywhere? Then this season is for you!"
And then there's this maybe going over the line stunt, which has an actor playing dead with a knife in his back. An "evidence bag" with a flyer about the show was handed out to passers-by.
Editorial Director
great promo, here is the source : http://www.dexter-addict.com/2.....tugal.html
here is the source : http://www.dexter-addict.com/2.....tugal.html
OMG!!! What a great idea! I LOVE Dexter and find the idea of a serial killer killing serial killers is fab! Dexter wrapping paper.. that is hilarious.. for those that love CSI and The TRU Channel, forensic files etc.. this would be awesome as gifts!