Did "Freeze" Artist Charlie Todd Sell Out?

Performance "artist" Charlie Todd, founder of Improv Everywhere, which carries the slogan "We Cause Scenes," is famous for those "freeze crowds," where a group of participators suddenly freeze for a minute or two in a public place while everybody around them wonders what's going on. It's the new flash mob and, like its Internet-organized cousin, will grow tiresome very quickly. But alas, here we are plugging Todd's latest antics, at a Taco Bell opening in Flushing.

Our favorite audience member? This fella: "I think we should probably cut this guy. 'Cause this guy isn't moving."

Except at the end of the video, you'll notice a corporate plug: Head in to any participating Taco Bell for a free Frutista Freeze. Get it? Freeze? Is this evidence that Todd, who pulled off the very entertaining Grand Central Terminal freeze, has finally sold his art to corporate?

Jun 27, 2008 · posted by david · Link · 2 Responses
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  • Comments (2)

    No. 1 Jax says:

    This is the lamest, silliest, stupidest thing I have ever seen. If I ever happen across one of these happenings, I'm gonna start throwing fists at all the participants.

    Posted: Jun 27, 2008 at 10:37 am
    No. 2 Unsure says:

    There's an awful lot of camera angles in these shots, and they are not the grainy footage you would see from a security camera or a button cam.

    I can't help but not be sure that the non-participants are as surprised as they might be portrayed to be; given the camera crews and all.

    Posted: Jun 27, 2008 at 3:08 pm
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