Did Gap Strike a Deal with the Devil Ben Silverman?
Did Gap Strike a Deal with the
Devil Ben Silverman?
You noticed those semi-less-annoying-than-last-year's Holiday Gap ads that are all around the place? Sure, nothing can beat Amy Poehler and her comedy hubby Will Arnett wrapped around a scarf together, but they definitely laid it on thick with the jokesters. There are a couple sincere pics, like Jon Hamm and Jennifer Westfeldt, and Jason Bateman with his daughter Francesca Nora, but the rest are all SNL cast members, Rainn Wilson, and Selma Blair.
Wait a minute. Aren't those all NBC prime-time comedies? Luckily, Jeff Bercovici is getting to the bottom of the case and finding out who's dick Ben Silverman had to suck to get all his stars plastered around Manhattan wearing flannel and argyle.
Alas, none of my suppositions proved correct. "Total coincidence!" says Trey Laird, president and executive creative director of Laird + Partners, Gap's ad agency, when asked about the profusion of peacock personnel. "I just cast who I liked. Nothing to do with NBC."
Hmm, that answer may satisfy Berovici, but not us. It's just too convienent for both sides that the ads would feature the money-makers like the SNL cast along with the struggling Kath and Kim, which NBC would have loved to get more exposure on. And you can't tell us there is someone out there who likes Kath and Kim.