Tina Brown's Daily Beast has been up for less than a week, and yet already it is mired in controversy. Well, perhaps mired is the wrong word: Some blogs are noticing the similarities between the logo from Brown and Barry Diller's site, and the masthead for one of Philadelphia's papers, The Daily News.

After a couple rounds of speculation on the web, Philadelphia Newspapers LLC issued a cease-and-desist letter to The Daily Beast. Reached for comment, Tina Brown was all, "What's a Philadelphia?"

The cease-and-desist contains this gem, "Our readers could easily be duped into thinking that your Web site is somehow affiliated" with the Daily News," as if it were a bad thing to have one of approximately four city papers confused for a nationally recognized media blog.