Don't Sully the Good Name of Comic Books With Your Clothing, Fustenberg!
 


Chalk it up to a case of the Spoke-too-soon-isms: It turns out not all comic book merchandising is created equal, and while I still hold by the sentiment that films based on the comic medium are good for the industry, I'm a little hesitant to offer a carte blanche about shilling your product through an industry that has nothing to do with it. Like using DC's Wonder Woman to promote Diane von Furstenberg's new line with a comic called Be the Wonder Woman You Can Be, for example, and having the premiere party door-worked by cast members of The Hills. Wonder Woman never would have stood for Whitney Port, sorry.

See, this is backwards marketing: you create a comic first, then you sell the merch, not the other way around. For penance, Princess Diana of Themyscira should get her magic truth-telling lasso and make Diane tell everyone at the launch party her real age.

Oct 15, 2008 · 4 views (beta) · Link · Respond
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