
When the pope came to town, three things happened: Catholics were stricken with pride and guilt; the media went on a coverage rampage; and outlets like the Pew Research Center hit the grid to track what producers, reporters, and writers became obsessed with. Now, three conclusions:
1. The media devoted significant amounts of time and space to the story. All told, the pope’s visit accounted for 16% of the overall “newshole,” the time or space available in an outlet for news content, during the week of April 14-20. In the first four months of 2008, the only stories that received more coverage during a single week were the presidential campaign, the troubled U.S. economy and the Eliot Spitzer sex scandal.
2. Two story lines dominated the coverage. Out of all the newshole dedicated to the pope’s visit, more than half (54%) was comprised of stories that focused on the impact of the clergy sex abuse scandal (37%) or on the relationship between Pope Benedict and American Catholics (17%).
3. Coverage, for the most part, ignored the pope’s relationships with external constituencies. Just 1% focused on the pope’s relationships with other religious leaders or other faiths, and only 3% focused on the pope and the Bush administration or the pope and American politics. Only 2% of the coverage made any reference to the U.S. presidential campaign.

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