Everyone is calling this year's election the most important vote in decades. And we kind of have to agree with this "Everyone." But not for the reasons you would think, like providing health care, saving retirement accounts, battling global warming, and making either Delaware or Alaska relevant. But because in the media industry, it's creating a lot of firsts!

Yes, the faltering economy and collapsing ad market helped push MTV toward its decision to accept political advertisements for the first time in its history, but also this election is just too important to let media ethics get in the way of reaching young voters.

Also, while Esquire magazine has, in its entire 75-year history, never endorsed a candidate before, now they will! Not because they need to see some hot newsstand sales from a Barack Obama cover (oh, you thought they'd endorse McCain?), but because this election is just too important to allow readers to go without knowing whom the Esquire masthead wants to see in the White House.

And:

While the Oscars have, for the past 50 years, banned movie ads from running during its TV broadcast, they're reversing that decision! Not because they're suddenly unconcerned about viewers thinking award decisions are made by studios who pay for commercials, but because this election is just too important to leave ad dollars on the table. Oh right, that's what MTV said.