We are getting a little nervous. Mostly because (you all know) we love Entourage. It is not just some ploy to give the show lots of press so that maybe we can meet Adrian Grenier and make-out with him. We swear! But, as a rule, every time a show, movie, blog, anything gets crazy over promoted, well, it usually means bad news is close behind.

Uh, hello, didn't Vince Chase himself teach us that with his reservations about Aquaman? Well, we don't have time for a full-out Entourage analysis (there are nerdier websites for that shit) we would like to use this platform to express our concern for the complete ho-out of our show.

First, there was this weird "be Ari Gold's assistant" posting. And we're sure none of you could dream of anything better than being Jeremy Piven's bitch, we just really don't get the point of the fake application. (Yes, we filled it out … nothing happened.) But, HBO didn't stop there. Oh, no. Now, they want their viewers to join gyms and work out while they watch the show.

As part of its plan to promote the third season of Entourage and the DVD release of season 2 … New York Sports Clubs will air season 2 of Entourage over the health club's private TV network.

During the week leading up to the premiere, 97 New York Sports Clubs put “Watch while you work out” cardio cards on the top of all the equipment, letting its 300,000 members know they can access season 2 on a special channel on the TV screens affixed to treadmills, bikes and other exercise machines. In addition, about one third of the TV screens suspended around the facilities also play the season 2 loop of episodes.

Again, we don't understand. Season two was great and all, but all the cardio in the world won't make up for missing Gary Buse and his crazy ass monologue.

HBO, Zoom to Run Entourage in Health Clubs [Katy Bachman, Mediaweek]