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ESPN Pretends ESPN The Magazine Is Its Own Brand
Gives mag its own website

ESPN The Magazine, aka that sports magazine launched by that sports channel, is getting its own site. ESPNthemag.com had a soft launch on Friday.

The magazine???s executive of multimedia, Robbyn Footlick, described the site like a TV network, with ???lunchtime programming.??? That???s all well and good, but it wouldn't have been cheaper for ESPN The Magazine to just siphon off of ESPN???s actual lunchtime programming?

Even Sports Illustrated???s website is part of the CNN network. This means that ESPN either made a very costly mistake of splitting up their brands, or they have the ridunklous money and patience to wait for ESPN The Magazine to come into its own.

Feb 19, 2008 · posted by rebecca · Link · Respond
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