The CW network spent a fortune promoting the return of Gossip Girl with that OMFG campaign and, unintentionally, with actress Kelly Rutherford's plot spoiler. So how come their latest ploy – a contest giveaway with Us Weekly – is the most obvious low-budget effort ever?
In exchange for your name, address, and email, you have a chance to win a tote bag and mirrored compact courtesy of the CW network. Yes, THAT IS ALL.
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