
Behind-the-scenes at fashion magazines is, like, so current! Remember that Devil Wears Prada book, and then the movie, and then Ugly Betty, and then Vogue's Anna Wintour agreeing to an A&E documentary? Totally awesome and nouveau, no? Even Joanna Coles' Marie Claire is getting in on this, capitalizing on the barely-there attention span of its dwindling readership "to produce a series of minidocumentaries on life at the magazine, available as video podcasts beginning Tuesday at marieclaire.com." (Which means footage of Joanna will be available before Cathie Black removes her. Groovy!) Video podcasts are all the rage, especially with Vogue and W joining the technology panty parade.
Future episodes will introduce staffers as they go about their work, including, Ms. Coles noted, a scene in which the manager of the fashion closet throws a stiletto. She said it is not as scary as it sounds.
OMG awesomeness! It's like Star's reality show One Park Avenue that never got made, mixed in with Star's blogazine that was an utter disaster. Except with video. Which is, like, a guaranteed way to get readers interested in an assistant beauty editor who wears sneakers to work and slips on the Louboutins in the elevator ride up to the office. Rad!

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