Oh to be a blogger who yearns to cover Fashion Week! The semi-annual two week party with fancier clothes than usual is also where the power struggle between the old guard (fashion houses and their PR agencies) and the new regime (us Web 2.0 types) goes down. The two warriors clash, negotiate, and, on the dozens of occasions we've heard about, go home together. Mostly, the furor between the two erupts over credentialing — the clipboarding process where a publicist says yes or no to media outlets who want to cover their clients' shows. These days, as the DNC and RNC saw, bloggers sees themselves entitled — equally, if not more so — to the same lavish treatment and access as the established players, like those who produce their content on actual paper. Except the publicists, who are paid to promote and protect their clients' image, are wary about the wayward things a blogger might post. And the fact that she could criticize a runway show in real time, as the models are still walking. This is scary. Which is why publicists like Kelly Cutrone, of fashion PR firm People's Revolution and The Hills regular, don't want to deal with this shit.

Kelly Cutrone

To be fair, Cutrone is the flack who had to shoo Coutorture.com editor Julie Fredrickson away from Anna Wintour when she engaged the Vogue editrix in an impromptu video interview that made the embeddable video rounds. Of Fredrickson and her ilk, Cutrone says: "I kind of feel like, ‘Hey, you know what? You’re 22, you’re poorly behaved, you made my life a living hell … I don’t care about these people who are trying to further their own career off my back. I don’t need that."

But: "I don’t want to sound completely outdated because I’m in fashion and we’re not the quickest as far as technology goes. But at this point in time, the blogging world is the Wild West. It’s a new media, and we’re all the rats in the laboratory in what this is going to mean. … Once something has been said, it’s like taking a nail and putting it in a piece of wood. You can take the nail out, but the hole is still there. Once it’s up on the Internet, you can’t get it off; it’s just there forever."

This is very funny coming from Cutrone, because she's every bit as Internet savvy as she pretends not to be — and every bit as Internet stupid as she says she is.

Confused? Let us explain.

Cutrone is wise to the power of the web. She gets that blogs can move product, and more importantly, manufacture buzz. She understands that it's the viral nature of blogs that's pushed The Hills to cult status.

Which explains why Cutrone regularly feeds items not just to old guard gossip columns, but also web outlets with an insatiable outlet for Hills gossip. The more the blogs talk about the show, the more coverage her own firm gets.

But sometimes Cutrone goes too far with this web stuff.

Over the summer, she outed herself as a source for gossip about The Hills, leaving this wall post on the Facebook profile of Radar mag's Neel Shah: "i cant believe you havent called me for hills gossip. your pic is hot."

Which also explains Cutrone's ultimate web stupidity: Wall posts are public, and now, so are your loose lips.