And just when we were getting so excited over the concept of Maxim India, Felix Dennis, the publisher behind Maxim and Stuff, is putting the entire Dennis Publishing up on the block.

Dennis was the first to import the beer and babe magazine formula to America, where he boldly predicted it would outsell the established men's magazines.

After launching in 1997, Maxim, with its irreverent frat boyish humor, quickly eclipsed the established men's magazines, including GQ, Esquire and Details, and eventually spawned its own niche when it started brother title Stuff.

Just a week after saying goodbye to Stuff's editorial director Andy Clerkson, the lad mags are up for grabs, with a rumored price tag of $250 million.

So, what's next for the founder of glossy keg stands and wet t-shirt contests? Replacing all the trees he's destroyed with his frat boy bathroom literature: "He has often waxed philosophical on a desire to become a philanthropist and restore a major forest to his native England."

Too bad he can't to something truly good for society, like, restoring all of the brain cells that were wasted while ogling his mags.

FELIX DENNIS THROWS IN TOWEL HERE, MAGS MAY SELL FOR $250M [Keith Kelly, New York Post]